Case Study

 White Papers - Environmental & Sustainability

Research and copywriting of white papers

Bright Green was engaged by a property management group to research and write a total of 13 white papers for 3 campaigns on various topics related to environmental sustainability. These articles were used in various sustainability-related displays in corporate and retail spaces.

Key Achievements:

  • Writing and researching on wide-reaching and varied topics on environmental sustainability

  • Building effective relationships with key client stakeholders

Article topics:

Campaign 1 - “Join the Loop”

  • Taking steps towards a circular economy

  • The true cost of fast fashion

  • Let’s eat sustainably

  • Food waste – Secret contributor to climate change

Campaign 2 - “There is No Planet B”

  • What is Ocean Health and why is it important

  • Climate change and the effects of rising sea levels

  • Overfishing – a serious threat to our oceans

  • Ocean acidification and its effects

Campaign 3 - “No space for waste”

  • Creating a zero waste office

  • Creating a zero waste home

  • The environmental impact of food waste

  • How to have a zero waste festive season

  • No space for waste